Using jingles for branding and commercials

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Watch the new Hartiverse video about jingles here: https://youtu.be/KE6oemwgcUM

Even with all the other media choices out there, radio remains a great place for advertising and promoting your products and services. Companies spend a lot of money on radio ads to promote their products and services. Jingles are the most memorable way on the radio to promote yourself. Looking back on its history, the jingle had no definitive debut. Its infiltration of the airwaves was more of an evolutionary process than a sudden innovation. Product advertisements with a musical tilt can be traced back to 1923, around the same time commercial radio came to the public.

Research shows that radio ads are among the strongest media for selling yourself and your company. In the harsh realities of today’s marketplace, a great ad jingle can be a sure fire way to heighten awareness of your service and slogan to a wider audience and get your company some respect. So, what makes an advertising jingle unique? Before you spend your money with an established jingle production company, or even to your friends’ garage band, there are many ideas you should carefully research in order to make your new advertising music as effective as possible.

A good jingle should contain humor, outstanding music, an understanding of the audience, a true story about your business or a single message for simplicity and memorability.

Branding is key to your marketing campaign’s success. Plan on beginning your new advertising endeavor with a full vocal edit of your jingle and then use a slightly different version once your jingle has been in the marketplace long enough to stick in your potential customers’ heads, just to keep things fresh.

Jingles are usually composed by professionals. Since jingles are important components of the ad campaign, a lot of care must be taken to produce a very high quality sound.

Before signing a contract, check if your potential jingle maker charges renewal fees. A good jingle can last for years on the radio, so look for a company that can provide full buyouts, or long-term licensing contracts.

It’s not suitable just to demand that your jingle be “modern.” Contemplate the format of the radio stations you are thinking of using. Ask yourself if your easy listening style jingle will find its target audience if used on a rock station. This is the kind of consideration that’s easy to overlook.

The key to successful branding is really in your own hands. Walmart didn’t get to be the powerhouse we know today because of a smiley face and another rollback. It was because Sam Walton jumped in his truck every morning and set out to find the best deals on anything he could and used all his disposable resources to make his branding efforts true in the eyes of the consumers.

It’s your job as the manager or business owner to ingrain your message into the minds of your customers. The team members in your organization also play a critical role in developing your brand because once you have marketed yourself as the leader in one aspect of your business, you must make everyone within your organization believe it first. This may not be as easy as it sounds. You must constantly remind all members of the organization that you are all collectively the best and the only way to do that is by being honest in your branding. BE the best and everyone will know it!

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