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November 21, 2024

hartiverse

The website of Jamie Hart

Using TED Talks effectively to communicate with your target audience

“It’s easy to watch a masterful TEDx talk and think that the value is in the performance,” said Stephanie Scotti in an article for SmartBrief. “After all, TED talks are known for being inspiring and entertaining, and TED speakers are absolutely at the top of their games. But to focus on the performance is to miss what really sets these presentations apart: the connection.

“Consider your favorite TED talks and why you treasure them. I bet your answer has to do with the speaker’s passion, conviction, and their ability to connect with their listeners. Successful business presentations have this in common with TED-style talks.

“Developing an authentic [talk] takes thoughtful consideration. A cut-and-paste presentation rarely meets the need. Authenticity requires a commitment to writing and rewriting until you nail the content. Beyond content, delivery matters, too. Consider where to stand and what gestures emphasize your points effectively without coming across as phony. Then, practice out loud.

“Adequate preparation will allow you to keep it real and talk to the audience as if you’re talking to a good friend over a favorite beverage; the real you will shine through. This level of authenticity builds rapport, establishes trust, and creates a lasting impression with your audience.”

Source: https://www.smartbrief.com/original/2020/03/learn-tedx-talks-your-next-business-presentation?utm_source=brief